When we think about grand and bland website design, we mostly focus on the “feel” and “look” of the website. This can include fonts, layout, structure, colours and images. Though these things are important, good website design requires more than that. What separates the prolific from the wanting is the website’s design, functionality and user experience. As the world has changed and the internet has evolved, your website needs to have a sound strategy and be designed for conversion. Here are some ways to spot a good and bad website.
Is it targeted?
Good sites guide the visitor down the planned course and lead them to the most important content. This can be achieved by using meaningful icons and headings. These allow the user to identify why they visited the website. Bad sites focus primarily on promoting the company’s features and benefits instead of focusing on the user experience. Throwing a lot of information to the client without knowing what they need, can devastate them and make them dig deeper to find what they are looking for. Experts recommend proving information that is relevant to the user. Using smart content enables you to present your messages and target individual personas.
Is it easy to use?
Without a doubt, good websites are fun and engaging and guide you through the content and pages. Links, buttons and other features are labelled appropriately and well defined. The data is well organised, and the pages are logically structured. Bad sites are the opposite. They have no logical structure, are poorly designed and confuse the user. Links and pages are not labelled properly. Experts suggest testing your site from a user perspective. If the site looks dull and puzzling, ask a web designer to do the necessary changes.
Is it responsive?
Whether you are using a smartphone, tablet or pc to browse, a good website responds nicely and presents the information clearly. Bad sites are often too big for phones. They require you to scroll up and down, left and right, to see the whole page. Plus, they have overlapping elements and provide an awful user experience. However, note that a responsive site is not a mobile site. A responsive site is a website you see on your desktop. Mobile sites are separate websites that are designed for mobile devices. If you are designing from scratch, web developers recommend creating responsive layouts and beautiful designs and structuring the content accordingly. This ensures that the page responds properly in all browsers.
Is it up-to-date?
Good sites are “beings” that are constantly growing and changing. Backed by analytical data, they plan how to better engage and educate the user. Through thoughtful expansion, constant updating and A/B testing, you can keep a website up-to-date with user behaviour and industry changes. Bad sites are often out of date. From having old information to expired copyrights, these websites take a “set-it-and-forget-it” approach. Their owners don’t know the importance of maintaining and updating a site on an ongoing basis. Constantly revisit your website and its strategy. Using analytics, evaluate what is or isn’t working. Make necessary amends.
We can’t take the credit for these tips, but actually got Argon Design from Adelaide, South Australia to help in constructing these points. Contact their Adelaide team today for more resources.